I build brands, content, and experiences that help organizations connect with people.
Creative Director and Brand Storyteller specializing in social media, content strategy, photography, and video production. I help organizations turn ideas, people, and experiences into content that builds trust, engagement, and growth.
Behind the Scenes
From brand strategy and creative direction to client experience and content production, I help organizations tell stories that build trust, connection, and engagement.
Case Study 01 • Social Media
Developed social-first content strategies that blended storytelling, humor, and cultural relevance to build community, increase engagement, and humanize a traditionally transactional industry.
Engagement Growth
First-Month Impressions
Attributed Revenue
Monthly Content Touchpoints
Build a stronger digital presence for a growing HVAC, Plumbing, and Electrical company in a traditionally transactional industry.
Develop social-first storytelling rooted in humor, education, employee personality, community engagement, and brand trust.
300%+ engagement growth, 153K+ impressions in the first month, and $250K+ in attributed revenue.
Short-form video, recruiting content, educational campaigns, community storytelling, and brand photography.
Challenge: Create content that felt authentic, entertaining, and human while strengthening brand personality.
Approach: Built a simple story-driven concept around a universally relatable workplace moment, using team members as talent and humor as the hook.
Result: Increased audience engagement by creating content people wanted to share, not because it sold a service, but because it made them laugh.
Challenge: Create social content that highlighted the realities of skilled trades while remaining entertaining and platform-native.
Approach: Adapted a trending social format using real employees, industry-specific humor, and fast-paced visual storytelling.
Result: Generated 168K views, 2,155 likes, 62 comments, and 1,270 shares while reinforcing brand personality and audience connection.
Challenge: Translate a popular social media trend into content that felt relevant to a home services audience.
Approach: Reimagined a viral fitness trend using HVAC equipment, team participation, and trade-specific humor.
Result: Increased engagement and shareability by combining cultural relevance with industry authenticity.
Creative Insight: The strongest social content was not promotional first — it entertained, humanized the brand, and created a reason for audiences to engage.
Case Study 02 • Brand Building
Founded and scaled Head Over Heels Portrait Photography into a luxury portrait brand serving families, professionals, schools, and corporate clients across the Charlotte and Lake Norman markets.
Years in Business
Clients Served
Revenue Generated
Client Experience
Create a premium portrait experience in a competitive market while building a recognizable brand capable of long-term growth.
Positioned the brand around storytelling, trust, emotional connection, elevated imagery, and a high-touch client journey.
Built a referral-driven business serving more than 1,000 clients and generating over $750K in revenue.
Luxury newborn portraits, family storytelling, preschool portrait programs, executive headshots, and corporate brand imagery.
Featured Work
Built portrait experiences around connection, life milestones, and emotional storytelling to create memorable client relationships and referral-driven growth.
Created an elevated newborn portrait experience focused on styling, artistry, trust, and high-touch service for families during a meaningful life stage.
Designed a recognizable studio experience with cohesive styling, curated sets, and a premium visual identity that strengthened brand perception.
Founder Perspective: As founder and creative director, I led every aspect of the brand including creative direction, photography, content strategy, client experience, sales, operations, partnerships, product development, and long-term brand growth.
Years Storytelling
Projects Delivered
In-House Production
Case Study 03 • Creative Direction
Produced executive portraits, commercial imagery, and brand photography for corporate, hospitality, healthcare, and professional service clients — balancing polished creative execution with business goals, stakeholder expectations, and brand consistency.
Brand Photography
Years Supporting Deloitte Events
Hospitality Campaigns
Portrait Direction
Produced executive portrait experiences for Deloitte leadership events across multiple years, balancing high-volume delivery, brand consistency, and polished stakeholder presentation.
Concepted, styled, photographed, and produced seasonal editorial content for Ballantyne Hotel's Winter Gift Guide publication, partnering with hotel stakeholders and local luxury brands to create a cohesive visual campaign distributed across print and marketing channels.
Created emotionally resonant visual storytelling in hospital environments, capturing family-centered experiences while supporting brand trust, patient connection, and healthcare partnerships.
Creative Direction Insight: Strong brand photography is not just visually polished — it helps organizations communicate trust, credibility, culture, and professionalism before a conversation ever begins.
Selected Clients & Partnerships
Deloitte • Ballantyne Hotel • Zimmer Biomet • Novant Health • Charlotte GeoHub • United Bank • Siegfried • Bella Baby Photography • Travis Crawford HVAC, Plumbing & Electrical
